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The Best Swimwear Trends for Summer 2023

Get ready to make a splash this summer with the latest swimwear trends of 2023. Swimwear has come a long way from a simple necessity to a powerful fashion statement. And it also allows you to express your style and confidence. 

This year’s beachwear options are more exciting than ever!  There’s a style for everyone to feel fabulous and empowered. Let’s discover innovative designs, vibrant colors, bold prints, sleek one-pieces, and eye-catching bikinis, 

Let’s uncover the must-have swimwear styles for Summer 2023 and make this season a fashionable one!

Retro Revival: Embracing Nostalgic Swimwear Styles this Summer

This summer, we pay homage to the past with the stunning return of retro swimwear styles. These nostalgic designs evoke a sense of timeless elegance and playful nostalgia. They range from the glamorous 1950s to the groovy 1970s.

High-waisted bottoms are a popular style in retro swimsuits. They provide a flattering and comfortable fit that emphasizes the waistline. Polka dots are another popular retro motif. They add a whimsical touch to your beach outfit, exuding vintage charm and fun.

Andie swimwear - The High-Waisted Cheeky Bottom
Andie – The High-Waisted Cheeky Bottom [1]

To rock the retro look, embrace the timeless appeal of these styles while adding your spin. Play with accessories like oversized sunglasses or a wide-brimmed hat. 

Show off your uniqueness and confidence as you embrace the retro revival in swimwear fashion this summer!

Retro Glam: Channeling Old Hollywood Vibes 

This summer, swimwear takes a glamorous turn with retro-inspired elements. 

Ruffles add a touch of femininity and playfulness. And one-shoulder silhouettes bring a hint of vintage allure. Metallic accents can also add a touch of luxury to your beach outfit. They come in glistening fabrics or with gold embellishments. 

‘Tis the season to bring out your inner Hollywood starlet and embrace the allure of retro glam. 

Incorporate ruffles, one-shoulder silhouettes, and metallic accents into your swimwear. These will enable you to exude timeless elegance and capture the spirit of old Hollywood. 

Carlie Cutout One-Shoulder Tie Waist One-Piece Swimsuit
Carlie Cutout One-Shoulder Tie Waist One-Piece Swimsuit [2]
Metallic Cutout One-Piece Swimsuit
Metallic Cutout One-Piece Swimsuit [3]

Let your confidence shine as you make a statement with your beach looks this summer.

Read about 2023 fashion trends here for more inspo. 

Tropical Paradise: Dive into Vibrant Swimwear Trends Inspired by Exotic Landscapes

Step into a tropical paradise with swimwear adorned in vibrant and exotic prints. 

Let your imagination wander as you embrace the colors and patterns. And allow yourself to be transported to an idyllic beach getaway. 

Lush palm trees, blooming floral prints, and playful fruit motifs are all in style this season!

Get ready to make a statement with your tropical-vibes swimsuits. 

These patterns will make you feel like you’re on a never-ending vacation:  

  • Bold palm leaves evoke a sense of lushness.  
  • Stunning floral prints capture the essence of a tropical garden.  
  • Playful fruit motifs add a touch of whimsy. 
Coralie PRIMAVERA print and pink reversible scooped-out bikini bottoms
PRIMAVERA print and pink reversible scooped-out bikini bottoms [4]

Complete your tropical look by pairing your swimwear with carefully chosen accessories. 

Opt for oversized straw hats, colorful sarongs, or shell jewelry. These accessories will enhance your beachy vibe and create a cohesive ensemble. 

Caissy Loose and long PRIMAVERA print voile kimono
Loose and long PRIMAVERA print voile kimono [5]

Let your creativity flow and bring out the tropical goddess within you as you accessorize your way to a stunning beach style!

Sporty Chic: Embracing the Fusion of Athletic Wear and Swimwear Trends

This summer, sporty meets chic as swimwear trends borrow elements from athletic wear. Embrace the fusion of style and functionality with beachwear featuring sporty cuts, racerbacks, and zipper details, and blurr the line between beach attire and activewear.

Stay on-trend while also enjoying mobility and comfort. Racerbacks add a touch of athleticism and provide excellent support. While zipper details not only serve as a stylish accent but also allow for easy adjustments and personalized fit.

Anjali Paprika crop-top
Paprika crop-top [6]

Easily transition from the beach to sports activities with sporty chic swimwear. Layer your swimwear with lightweight cover-ups, grab a pair of comfortable sneakers, and you’re ready for beach volleyball, paddle boarding, or any other water-based sports, while still looking effortlessly stylish.

Sustainable Swimwear: Embracing Eco-Friendly Options

The swimwear industry is actively taking steps towards eco-friendly options. 

From established brands to emerging designers, there is a growing focus on creating swimwear that minimizes the environmental impact. 

Sustainability initiatives include sourcing materials responsibly, reducing carbon footprint, and implementing fair labor practices. 

One of the key aspects of sustainable swimwear is the use of recycled materials. Recycled nylon is gaining popularity for its ability to reduce plastic waste in oceans and landfills. It is often derived from discarded fishing nets and other waste. 

Island Glow Tanlines Emma Underwired Bikini made of recycled Tanlines rib fabric
Island Glow Tanlines Emma Underwired Bikini made of recycled Tanlines rib fabric [7]

Additionally, innovative production techniques help minimize water usage, energy consumption, and the release of harmful chemicals, waterless dyeing, and eco-conscious printing methods. These techniques help make swimwear production more environmentally friendly. 

By supporting swimwear brands that prioritize sustainability and ethical practices, we can contribute to the protection of our oceans and planet. 

Making environmentally conscious choices involves:

  • Selecting swimwear made from recycled materials
  • Supporting brands with transparent supply chains
  • Embracing longevity by investing in quality pieces that will last beyond a single season.

You can now enjoy our beach adventures while being mindful of the environment.

A Long-Sleeve Moment: Embracing Stylish Coverage in Swimwear

On this hot season, we’re witnessing a rise in long-sleeve swimwear that combines fashion and functionality. Embrace stylish coverage with long-sleeve tops and swimsuits. And protects your skin from the sun while making a chic statement. 

Long-sleeve swimwear comes in various designs and fabric choices: from sleek and sporty to elegant and bohemian. 

You can also find options with mesh inserts, cut-outs, or lightweight fabrics that provide breathability and comfort. 

Cover Swim Long-Sleeved Front Zip Swimsuit x DONALD
Cover Swim Long-Sleeved Front Zip Swimsuit x DONALD [8]

Long-sleeve swimwear opens up exciting possibilities for styling and accessorizing. Think about pairing it with high-waisted bottoms or a flowy sarong. Or try adding statement hats, sunglasses, and beach bags to explore ways to elevate your ensemble. Create a fashionable look that effortlessly transitions from the beach to beyond. 

 Summer 2023 is all about embracing diverse swimwear trends that cater to individual style preferences and needs. 

Make a statement with confidence, creativity, and a dash of personal flair, whether you choose retro revival, tropical paradise, sporty chic, or any other trend. 

And make sure you soak up the sun in the best swimwear styles of the season!


[1] “The High – Waisted – Cheeky – Bottom – Flat – Cherry Red – Andie Swim.” Andieswim.com, www.andieswim.com/products/the-high-waisted-cheeky-bottom-flat-cherry-red.

[2] Riot, Beach. “Carlie One Piece Black & White.” Beach Riot, www.beachriot.com/products/carlie-one-piece-black-and-white.

[3] Nordstrom.com, 2023, www.nordstrom.com/s/metallic-cutout-one-piece-swimsuit/6771175?color=ALLUMINIUM+PLUMB.

‌[4] UK, Pain de Sucre. “Coralie – Primavera.” Pain de Sucre UK, www.paindesucre.uk/products/coralie-primavera-print-and-pink-reversible-scooped-out-bikini-bottoms

‌[5] UK, Pain de Sucre. “Caissy – Primavera.” Pain de Sucre UK, www.paindesucre.uk/collections/beachwear/products/caissy-loose-and-long-primavera-print-voile-kimono?nosto_source=cmp&nosto=428343632

[6] UK, Pain de Sucre. “Anjali – Paprika.” Pain de Sucre UK, www.paindesucre.uk/collections/sportswear/products/anjali-paprika-crop-top?nosto_source=cmp&nosto=2080459232.

[7] “Island Glow Tanlines Emma Underwired Bikini Top | Billabong.” Www.billabong.com, www.billabong.com/island-glow-tanlines-emma-underwired-bikini-top-196329107121.html#q=island+glow&start=4&hitcount=4.

‌[8] “Long-Sleeved Front Zip Swimsuit X DONALD.” Cover, www.coverswim.com/collections/long-sleeved/products/long-sleeved-front-zip-swimsuit-5.